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Vegetables United Kingdom & Ireland
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Retail
Fresh In-Store Vision
Learn how deep consumer and shopper insights reveal opportunities to unlock growth in the fresh fruits and vegetables category. Could a partnership drive meaningful growth for your retail operation?
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Knowledge Centre
Taking action against ToBRFV
Learn more and get the latest news and information on ToBRFV from Vegetables by Bayer. -
About
At De Ruiter, we believe that by combining our customers passion with our expertise and unique technology we can grow a true piece of art together... Discover the beauty of De Ruiter tomatoes with us!
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Innovation
Seed Quality Knowledge Center
High-quality seeds mean high performance for youStriving for excellence and high quality is central to our people and processes. Quality is in our DNA. It’s in our core. This means when you plant our seeds, you can start the season with the confidence of high quality and high performance.
It starts with you.
As an innovative vegetable seed company who’s also a world leader in human health and nutrition and horticulture, we are driven to deliver health for all and hunger for none.
But we can’t do it alone. Working together, we can ensure that every seed grows beautifully, harvests efficiently, sells quickly, transports easily, and provides the flavor people want – and the nutrition they need. Together, let’s work to grow your business – so that we can grow a healthier world.
Two seed brands. One powerful purpose.
Innovative vegetable seed developers, Seminis and De Ruiter have long provided cutting-edge solutions to help grow your business. Now, with the backing of Bayer, we can strive to grow the health of the world.
Join the British Tomato Fortnight 2024
From Monday, 27 Ma 2024 to Sunday, 9 June 2024, we'll be celebrating the start of the tomato season , with our consumer focused campaign, dedicated to the wonderfully juicy and nutritious tomatoes grown right here in Britain!
The Big Chomp
Vegetables by Bayer is happy to support this year's #EatThemToDefeatThem campaign which is back and ready to get more kids eating veg. The theme for 2024 is The Big Chomp. Read more about our partnership with Veg Power or get involved at eatthemtodefeatthem.com
Taking action against ToBRFV
Tomato brown rugose fruit virus (ToBRFV) is a viral disease impacting tomato plants that is spreading rapidly around the world. At Vegetables by Bayer, our industry-leading R&D team is working to provide long-lasting, science-based solutions. Learn more and get the latest news and information on how you can help prevent the spread of ToBRFV.
Journey of a Seed - Part 2
Embark on a captivating exploration of our small seeded vegetable seeds and be guided through the meticulous steps within our small seed processing facility. Each video is a chapter in the journey, blending the precision of science with the expertise of our team. Join us in celebrating not just the journey of our seeds but the brilliant minds behind the processes. From seasoned veterans to fresh faces, our team exemplifies the perfect harmony of science and unwavering dedication.
Pay a virtual visit to the Experience Center
Vegetables by Bayer is committed to innovation and sustainability. We demonstrate this at our Bayer ForwardFarming demo glasshouse 'De Ruiter Experience Center' (DEC). The DEC allows us to test hundreds of varieties, technologies and growing systems in commercial conditions. You can walk through the greenhouse via a digital environment, visit the market, look up information and much more.
New Cucumber brochure now available!
Offers an overview of our best-selling varieties.
In our new brochure you will find our entire portfolio updated with the latest varieties, sowing, planting and harvesting calendars, and advice from our experts.
New brochure now available!
In our new brochure you will find our entire portfolio updated with the latest varieties, sowing, planting and harvesting calendars, and advice from our experts.
Our new carrot variety, Catania* is celebrated at BCGA Demo Day
Recognised for good storage ability, high yields and smooth, uniform roots - Bayer’s Catania* (breeder reference: SVDN7396) received attention at the latest British Carrot Growers Association (BCGA) Demonstration Day as their new early main crop variety.
THE LATEST NEWS
Hear what’s new at Seminis and De Ruiter, straight from the source. Find product updates, learn about what we’re developing for tomorrow’s markets, and be among the first to know about our latest tools and technologies.
