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Products
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Retail
Fresh In-Store Vision
Learn how deep consumer and shopper insights reveal opportunities to unlock growth in the fresh fruits and vegetables category. Could a partnership drive meaningful growth for your retail operation?
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Knowledge Centre
Taking action against ToBRFV
Learn more and get the latest news and information on ToBRFV from Vegetables by Bayer. -
About
At De Ruiter, we believe that by combining our customers passion with our expertise and unique technology we can grow a true piece of art together... Discover the beauty of De Ruiter tomatoes with us!
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Innovation
Seed Quality Knowledge Center
High-quality seeds mean high performance for youStriving for excellence and high quality is central to our people and processes. Quality is in our DNA. It’s in our core. This means when you plant our seeds, you can start the season with the confidence of high quality and high performance.
Reimagine Retail: What Can Decades of Innovation Do for Your Shopper Experience?
As a retailer, you understand the years of dedication it takes to run your operation with confidence and success. Even so, ever-changing shopper demands mean continuous, strategic fine-tuning.
The same is true for us at Vegetables by Bayer. Our innovative products and services span generations, and only get better through our partnerships across the value chain. Partnerships like the ones we have with our retailers — that focus on enhancing supply chain efficiency, setting new benchmarks in shopper satisfaction, and more.
Explore how, together, we can grow the value of the fresh fruits and vegetables category through a dedicated partnership, and varieties that meet the needs of your consumers.
Melon Retail Overview
Build a stronger melon portfolio with year-round availability and consistent quality.
Tomato Retail Overview
Cater to the diverse needs of your shoppers and their every occasion, with innovative tomato offerings and inspiring flavors.
Produce Concepts
Our produce concepts are born out of a deep understanding of consumer needs and decades of breeding expertise — overcoming agronomic challenges, and satisfying shopper demands through enticing appearances and depths of flavor.
Orange Candy
With its sherbet-like taste and crispy texture, the Orange Candy melon is creating repeat customers who reach for its stunningly yellow skin.
Curdivex Cauliflower
Our Curdivex cauliflower is a brighter and whiter stand-out for shoppers, which retains its fresh appearance on the shelf for longer.
Snacking Tomatoes
We survey consumers from around the world to ensure our wide range of high-quality snacking tomatoes meet their needs, with full flavors that keep them coming back for more.
Tender Stem Broccoli
Our Belleverde range of broccoli offers tender stems and firm, brilliant green heads that delight shoppers with premium flavor.
- Produce Concepts
- Orange Candy
- Curdivex Cauliflower
- Snacking Tomatoes
- Bellaverde