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Vegetables United Kingdom & Ireland
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Learn how deep consumer and shopper insights reveal opportunities to unlock growth in the fresh fruits and vegetables category. Could a partnership drive meaningful growth for your retail operation?
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About
At De Ruiter, we believe that by combining our customers passion with our expertise and unique technology we can grow a true piece of art together... Discover the beauty of De Ruiter tomatoes with us!
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Innovation
Seed Quality Knowledge Center
High-quality seeds mean high performance for youStriving for excellence and high quality is central to our people and processes. Quality is in our DNA. It’s in our core. This means when you plant our seeds, you can start the season with the confidence of high quality and high performance.
Vegetables by Bayer is committed to innovation and sustainability, and we demonstrate this at our Bayer ForwardFarm, the De Ruiter Experience Center. The De Ruiter Experience Center (DEC) enables us to test and demonstrate hundreds of varieties and technologies as well as new cultivation systems in commercial growing conditions. The center also offers us a great place to engage with society about the importance of healthy food and sustainable glasshouse horticulture production.
Tomatoes and Cucumbers
In 2022, the DEC was expanded from tomatoes to cucumbers. The expansion is a new step in our collaboration with BraZander, an innovative tomato and pepper grower with whom we have had an excellent collaboration with since 2017. Expanding it to cucumber makes the center even more relevant for glasshouse horticulture. But the main reason for the expansion is the new internal testing facility in order to enlarge and continue testing our cucumber pipeline. Together, we focus not just on yield, but also in flavor and disease resistance as well as pursuing modern, technology-driven growing solutions to grow a bountiful crop in a sustainable manner.
Bring us a virtual visit
If you are unable to pay a personal visit to the Experience Center, we would like to invite you for a personal virtual tour. You can walk through the greenhouse via the digital environment, visit the market, look up information and watch various videos.
Passion for sustainability
Cristiane Lourenço is the Global Sustainability Lead for Bayer Vegetable Seeds. She applauds the outstanding cooperation from Brazander and De Ruiter at the De Ruiter Experience Center. The De Ruiter Experience Center is one of the most inspiring partners of Bayer ForwardFarming.
Cristiane: ‘One part of Bayer’s sustainable strategy aims at internal processes, like how we produce seeds in a sustainable way. Our second task is to deliver products to help growers to sustainably produce vegetables: solutions that deliver high yield with the same taste and quality, but with more efficient use of resources like water, energy, and fertilizers. And the De Ruiter Experience Center is where we see that happen.’
Cristiane: ‘I was very impressed with the De Ruiter Experience Center. With over 300 varieties, we demonstrate the concept of sustainability and share that with growers and stakeholders from all over the world. I admire the passion with which Paul Zantman, one of the Brazander owners, puts his effort in growing tomatoes under the best sustainable conditions. His transparency and his desire to share knowledge is an asset to the glasshouse industry.’ Paul agrees with
Cristiane: ‘At the De Ruiter Experience Center, we take the opportunity to test many different varieties and their behavior in growth, taste and production under various condition – including using less energy – and hope we are able to find potential solutions with the same quality and the same production.’
Follow John on his virtual visit to De Ruiter glasshouses
John van der Knaap, manager of the De Ruiter Experience Center, vlogs weekly about the development of the cultivation of Merlice, Marinice and Grandice in the Netherlands.
Sharing knowledge
The key to our success lies in sharing knowledge about our varieties and their characteristics. But of course also about developments in the De Ruiter Experience Center, our sustainability strategy and more. You can read all about it in the new brochure!
Crop data demo glasshouse
All specifications of our demo glasshouse for tomatoes and cucumbers at a glance.
Follow the De Ruiter cucumbers through our virtual tours
The De Ruiter team is likes to take you on a tour and show you the development of our cucumbers in the Netherlands and Belgium.
News from the Experience Center
The Bayer ForwardFarming initiative
Knowledge Platform
Together with growers, we continually seek to move agriculture forward, with our eyes on a more sustainable future. This comes to life through Bayer ForwardFarming, a knowledge platform that fosters dialogue and showcases on-farm sustainable practices with growers. On ForwardFarms, growers, value chain partners, academia, and scientists engage in dialogue and experience modern sustainable agriculture first-hand.
Would you like to visit the Experience Center in person?
Demo glasshouse
If you would like to take a look at our demo glasshouse, please do not hesitate to contact us.
