Launch of New Ferreira and Novero Beef Tomatoes

St. Louis, MO, January 25, 2023 – Diseases are an ongoing threat to produce growers, but none may be more impactful than tomato brown rugose fruit virus (ToBRFV), which transmits easily, decimates crops and is difficult to eradicate. To help growers mitigate their risk, protect their crop’s marketability, and provide new solutions in their fight against the disease, Vegetables by Bayer through De Ruiter® has commercialized two new beef tomatoes with ToBRFV resistance, Ferreira and Novero.

Ferreira and Novero, which have Intermediate Resistance* to ToBRFV, are early-fruiting beef tomato hybrids that feature high yield potentials, a bold red color and suitability for both Fall planting and year-round environments. Ferreira has an average fruit weight of 250-260 grams and Novero has an average fruit weight of 240-250 grams, allowing growers a choice of variety that best suits their needs. With good plant coverage, Ferreira and Novero are widely adaptable across North America and Mexico.

But how do these varieties perform in the real world? Mario Perez, a grower for AMCO Produce, knows firsthand how devastating ToBRFV can be. He trialed each of the new varieties in a contaminated environment and appreciates the potential they bring to his operation.

“Variety resistance, fruit quality, setting and yield are the main factors when growing and selecting the right crop for us growers, and these past years it has been hard to successfully grow tomatoes due to ToBRFV,” says Perez. “Ferreira and Novero have shown a very promising future to those of us who are looking for a solution — not just a patch — to ToBRFV resistance in varieties. The plant vigor, fruit quality and plant health were all very good.” 

For Vegetables by Bayer, being able to help growers like Mario drives team members to keep innovating, providing those growers with some peace of mind knowing they can be a reliable producer for retailers, food service and consumers.

Ferreira and Novero join the other high-performing varieties in the Vegetables by Bayer tomato portfolio, such as Prodice and Albrice. For more information contact your local sales representative.

About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability, and quality throughout the world. In fiscal 2021, the Group employed around 100,000 people and had sales of 44.1 billion euros. R&D expenses before special items amounted to 5.3 billion euros. For more information, go to www.bayer.com.

For more information, contact: Megan Stover, mstover@wearewoodruff.com, 816.255.1695

*HR = High Resistance. IR = Intermediate Resistance. To find out more about disease resistance and the applicable levels of disease resistance, visit www.worldseed.org, and view the “Definition of the Terms Describing the Reaction of Plants to Pests for the Vegetable Industry” paper in the Vegetable Resources section.

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